Social Media and SEO – Why Choose?

Posted by Chris Garrett on 17th May 09

I just read another product sales page where the owner implied that finally his “web 2.0 system” was the answer to your traffic prayers. You can forget about the horrors of tweaking your SEO and link building. No longer would you need to work for your traffic, but you would be flooded with prospects just by clicking a couple of buttons every other day.

Apart from the obvious snake-oil aroma emanating from the sales pitch, the idea that you have to throw out your old, working approaches just because you have discovered new tactics is mind blowingly dumb!

Social Media and SEO go together like bacon and eggs.

And let’s not forget our old direct marketing pals. Perhaps email and PPC are the pancakes and syrup?

In any campaign or promotion we need to use the best approaches available to us, and use them in a coordinated way so that they reinforce and support each other.

Deciding your tactics need not be like shopping for fast food, think of it more like selecting from the all you can eat internet marketing breakfast buffet!